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Competitive ResearchGTM
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GTM Program

GTM Execution Roadmap

A phased, execution-ready strategy map for AEOS adoption: ICP definition, channel playbooks, funnel flow, campaign rollout, and ownership model. Built from the same static competitive dataset used by the competitive-research page.

Target segments

Agents, brokerages, investors

Offer stack

Valuation confidence + workflow intelligence

Primary objective

Move from inquiry to trial in 14 days

Decision model

Evidence-first GTM + ownership clarity

Channel playbooks

Prioritised by evidence and execution readiness

Inbound + Search-first AI

active

Priority P1

Target segments

Property investors, First-home buyers, Independent agents

Offer stack

  • AEOS property intelligence score
  • AI search and valuation confidence score
  • Starter onboarding playbook

Funnel path

  1. 1.SEO long-form + property market content + comparison pages.
  2. 2.Interactive demo with guided property scenario and score walkthrough.
  3. 3.Free starter trial with one-click valuation reports + handoff checklist.
  4. 4.Account-level plan upgrade with multi-user collaboration and automations.

Partnership motion

active

Priority P2

Target segments

Brokers, Appraisal firms, Loan providers

Offer stack

  • Embedded appraisal intelligence card
  • White-label market summary widgets
  • Partner reporting dashboard

Funnel path

  1. 1.Partner network webinars + co-branded demos.
  2. 2.Joint pilot with shared KPIs and compliance checks.
  3. 3.Bundle contracts with partner-led discounts.
  4. 4.Multi-product bundles and referral share reporting.

Enterprise outbound + advisory

active

Priority P1

Target segments

Regional agencies, Franchisees, Proptech teams

Offer stack

  • Dedicated implementation package
  • Compliance-ready AI governance
  • SLA-backed platform onboarding

Funnel path

  1. 1.Account mapping + outbound ABM plus event speaking.
  2. 2.Pilot ROI model with 30-day benchmark targets.
  3. 3.Annual contracts with multi-workspace entitlements.
  4. 4.Quarterly expansion based on channel conversion lift.

Funnel architecture

Awareness → Evaluation → Conversion → Expansion

Awareness

Search content, comparison pages, and targeted partner collateral.

Evaluation

Guided demo, scorecards, and explicit proof statements.

Conversion

Starter onboarding with confidence-first trial + advisory support.

Expansion

Workflow add-ons, enterprise playbooks, and reference expansion.

Campaign library

Seed campaigns derived from sourced references

Brian-Mbuya/real-estate-web-site

Reference seeded

Primary channel: github

Provides baseline property listing UX patterns with full-stack architecture.

Open source

chukaibejih/Homemix-Real-Estate-API

Reference seeded

Primary channel: github

Simple API-first listing and filtering model.

Open source

luxecraft/property-portal

Reference seeded

Primary channel: github

Demonstrates fast geo-search and card browsing patterns.

Open source

NoOPeEKS/larazillow

Reference seeded

Primary channel: github

Recreates Zillow-like browsing flow and helps benchmark information architecture.

Open source

resi-labs-ai/resi

Reference seeded

Primary channel: github

Uses model-led inference for real estate signals.

Open source

AleksNeStu/ai-real-estate-assistant

Reference seeded

Primary channel: github

Shows lightweight conversational entrypoint for property workflows.

Open source

brightdata/real-estate-ai-agent

Reference seeded

Primary channel: github

Structured property extraction via AI agents and MCP-like data acquisition.

Open source

yug-sinha/multi-agentic-real-estate-chatbot

Reference seeded

Primary channel: github

Combines image diagnostics and chat for property issue workflows.

Open source

itay-hilel/Multi-Agent-Task-Real-Estate-Asset-Management

Reference seeded

Primary channel: github

Task decomposition model for long-cycle asset management.

Open source

Execution runway

30/60/90-day milestones with owners and gates

30 Days: Launch and validate inbound funnel

Owner: Growth + Product

Outputs

Landing bundle, content map, SEO landing pages, first campaign batch

Readout Gate

Search impressions trend + lead quality baseline

60 Days: Stand up outbound and partnership pilot loops

Owner: Commercial + Partnerships

Outputs

Pilot scripts, partner kits, outbound motion pack, case library

Readout Gate

40+ pipeline touches, partner response rate

90 Days: Scale enterprise readiness and expansion paths

Owner: AEOS Sales + CS

Outputs

Enterprise pack, onboarding runbooks, expansion KPI dashboard

Readout Gate

4 pilots approved, one paid renewal cohort

KPI assumptions and owners

Baselines should be replaced after first 30 days of data

MetricBaselineTargetOwner
Organic sessionsUnknown (initial baseline)+35% QoQGrowth Ops
Qualified leads (MQL)20/week45/weekDemand Lead
Demo-to-trial rate6%11%Commercial Lead
Enterprise pilot conversion8%14%AEOS Sales
ICP Anchor

Independent agents and regional brokerages first, then enterprise franchises once confidence signals are proven.

Internal alignment

Ownership is split across Demand, AEOS Sales, and Customer Success with weekly decision checkpoints.

Review cadence

Weekly review of channel quality and monthly pricing experiments; no campaign stays live without evidence gates.

Need to align this GTM plan with pricing and positioning? Review competitor matrix and cross-reference watchlists.

Open Competitive Research